Kenda Athletes Ready for Big Sugar Gravel Showdown

As the gravel racing season builds toward its climax at the LifeTime Big Sugar Gravel on October 19th in Bentonville, Arkansas, Kenda-sponsored athletes are set to deliver standout performances. This race will determine the final standings in the 2024 Grand Prix series, and several Kenda riders are well-positioned for a strong finish.

In the men’s category, Cole Paton has consistently delivered
impressive results this season, and he’ll be aiming for a top spot in this decisive race. Fellow Kenda-sponsored athletes Zach Calton and Alexey Vermeulen
are also in the mix, each ready to compete fiercely against the best gravel riders in the world.

On the women’s side, Paige Onweller leads a talented group of Kenda-sponsored competitors. Known for her relentless determination, Onweller has been a force to be reckoned with throughout the season.

Melisa Rollins (Team Twenty24), Hannah Otto, Erin Huck, and Deanna Mayles are also looking to make a significant impact at Big Sugar, showcasing the depth of talent within Kenda’s roster of sponsored athletes.

Key to these athletes' success is their choice of equipment. They rely on Kenda’s high-performance gravel tires like the the 4titude, Alluvium, and a new prototype tire expected to be released in early 2025, to navigate the varied and demanding terrain of the Big Sugar Gravel course. Notably, Kenda offers a distinctive coffee-colored sidewall option across all its gravel tire models, providing not just a unique look but also the same trusted durability, grip, and performance that racers rely on.

As we look ahead to the final race of the season, be sure to watch how these Kenda-supported
athletes perform and how their tire choices contribute to their racing success. For more details on Kenda’s gravel tire technology, including the coffee sidewall tires, check out all of our athletes tire choices below that helped them all season long!